This is an article I wrote back in 2008 for CIO Pakistan, an international business unit of the IDG, while I was working there.
IBM’s® recently launched InfoSphere® Master Data Management (MDM) Server software allows businesses to manage customer and product data for usage throughout the network. The software has been designed to facilitate and automate the information-sharing process within an organization.
The importance of master data cannot be overstated. It is that critical information which is essential for taking major business decisions. Master data is often distributed over multiple office systems and hence it cannot be shared enterprise-wide. As a result, companies often face operational inefficiencies that cost them millions in lost revenue. IBM’s® server software is designed to manage master data on customers, suppliers, employees, accounts, and all manner of data that combines with its built-in analysis feature which helps in improving overall operations.
InfoSphere® outdoes traditional data management products with its built-in functions and tools that improve efficiency throughout sales, marketing and finance operations. The software’s high flexibility makes it useful for both entry level projects, as well as high-end and high-volume Service Oriented Architecture (SOA) MDM systems; that allows for undisrupted growth.
The software comes with new capabilities that help enterprises manage package or bundled data such as consolidated billing and statements that banks often struggle with. It enables the organization to customize services for each account. In the same way, companies can manage their product data and hierarchy with more flexibility, while managing client accounts with the product or service data.
The IBM® InfoSphere® Master Data Management Server software is easily one of the most comprehensive data management solutions available in the market at the moment. With its list of built-in features, and the flexibility attached with it, it is easily adaptable to fulfill any data management requirement.
IBM, InfoSphere, are registered trademarks of International Business Machines Corporation (“IBM”) in the United States.